Tech · Growth · Intelligence
Tech · Growth · Intelligence
We publish when we have something useful to say. No content calendar, no thought-leadership posturing—just what we wish we'd known sooner.
When Shopify or BigCommerce stops being enough, the custom backend takes over. The serverless architecture we keep landing on—and the trade-offs that drive each piece.
4 Mar 2026
10 min read
Commitment discounts are the last move, not the first. Seven specific patterns we apply before that—each has paid for itself many times over.
12 Feb 2026
11 min read
SOC 2 doesn't have to be a six-month scramble. A calmer middle path that buys the badge without buying it twice.
18 Jan 2026
8 min read
No universal winner—only good fits. How we actually choose between Go and Python on a per-service basis, not a per-company one.
5 Jan 2026
10 min read
Kubernetes is the industry default. Managed container services are the right answer more often than you'd think. A frame for choosing.
14 Dec 2025
9 min read
Build for India, build for the world, or attempt both. The third path is harder than it looks—and worth it more often than not.
22 Nov 2025
8 min read
Shared schema, database per tenant, or hybrid? The frame we use to choose—and the data we'd want before committing.
8 Nov 2025
12 min read
Postgres carries most SaaS workloads further than people think. Here's how to delay sharding—and how to do it well when you can't anymore.
19 Oct 2025
10 min read
Datadog is great. It's also expensive. The observability stack we run for early-stage SaaS—90% of the value, 10% of the bill.
2 Oct 2025
9 min read
The Indian senior engineering market is deeper than most founders realize—and rewards those who run a real process.
14 Sept 2025
8 min read
The tutorial version of LLM integration is honest about the capabilities and misleading about everything else. What actually breaks in production—and how to build around it.
10 Aug 2026
11 min read
Replatforming from Shopify to BigCommerce is worth it in specific situations and genuinely painful in most others. The checklist nobody gives you before you sign the SOW.
22 Jul 2026
10 min read
Multi-cloud means different things. Active multi-cloud is genuinely hard. Cloud portability is achievable. Here's the Terraform structure we use to deliver the second without the first.
30 Jun 2026
12 min read
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